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CARD, Cadence Properties ink joint venture agreement to address housing backlog

CARD, Cadence Properties ink joint venture agreement to address housing backlog Featured Image

MANILA, Philippines — In a strategic collaboration that brings together inclusive finance and responsible real estate development, the CARD Mutually Reinforcing Institutions (CARD MRI) (composed of CARD MBA, CARD Inc., CARD MRI Property Management and CARD EMPC) and Cadence Properties, a property development company of the ICCP Group, signed a joint venture agreement on August 6. The partnership marks the formal establishment of a new company: Cadence-CARD Property Ventures Inc. (CCPV).

In line with its goal to help reduce the national housing backlog, CCPV aims to develop thoughtfully planned, affordable and high-quality residential communities for more Filipino families, beginning with its inaugural project in Bay, Laguna.

Dr. Jaime Aristotle Alip, CARD MRI founder and chairman emeritus, also attests to the partnership’s importance. “This is our first time working on a housing project—a dream come true not only for CARD MRI, but for many of our clients. A safe and secure home is more than just four walls and a roof—it is one of the foundations to break free from poverty. With it, families can dream bigger, work harder and build a future filled with hope.”

(From left) CARD MBA president Deneglen Penaflorida, CARD MBA CEO Jocelyn Dequito, Cadence Properties president and CEO Leonardo Dayao, CARD MRI Property Management Inc. president Maida Decano, CARD Inc. executive director Vicente Briones and CARD EMPC chairman Alvin Villamena

Guillermo Luchangco, chairman and CEO of ICCP Group, shares, “We are honored and very happy to be able to collaborate with CARD MRI, which is known for its success in undertaking grassroots economic empowerment. There are only a very few organizations that are able to accomplish this successfully. For me, today’s partnership between CARD MRI and Cadence Properties embodies a shared resolve to raise the standard of living and nurture sustainable communities for more Filipinos.”

Leonardo Dayao Jr., president and COO of Cadence Properties and current chairman of the Subdivision and Housing Developers Association (SHDA), also underscored the significance of the agreement. “This project will expand homeownership opportunities for the underserved income deciles, including CARD MRI members and beyond. We’re very eager to be able to help more families realize their dream of owning their own home.”

With over 36 years of experience, The ICCP Group is a respected Philippine diversified conglomerate engaged in residential and industrial estate property development, investment banking, venture capital and exhibition halls operations. The Cadence Properties team brings to the partnership deep expertise in building livable, sustainable communities.

The Cadence Properties and CARD MRI teams.

CARD MRI, a mission-driven organization with a long track record of empowering Filipino families through microfinance, microinsurance and livelihood programs, expands its reach through this collaboration—bridging social development with accessible housing. The organization currently has nearly 10 million clients across its various institutions.

Rooted in shared principles of nation-building, long-term value creation and inclusive progress, CCPV reflects a forward-thinking approach to community development—one that carefully balances commercial viability with social impact.

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